We got our first experience of store optimisation and electronic shelf-edge labelling when we installed the UK's first segment
ESL alongside a very sophisticated Price Optimisation system way back in 1997. The benefits were dramatic: delivering
several percentage points improvement on GM.
But that was so last century. The software was prohibitively expensive
for many retailers and the display technology was very limited - small
screens with numeric displays so they still needed sticky paper for the
Things are very different now. The newest generation of epaper displays means that product information, promotions, pricing
and customer interaction can all be managed automatically and totally paper-free. Optimisation software can be purchased on
a rental basis and can be cost effective even for independent stores.
EKSI has a thorough understanding of all of the key store optimisation
technologies, and particularly the business drivers and benefits of ESL
and retail epaper, and practical experience of installations around the